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The story of Duck & Roll icon

Sorry for the few update recently, but my new work take most of my time.

All the graphic asset are done! We still have some work on menu and on level design.

We are also working on the game icon right now. It’s a key element of an app. Most user buy an app if the icon is pretty and if the screenshots are appealing.
It’s your shop front and if you compete with near 400 000 app, it need to look really good!

The first version done by our current artist:

We ask him to open his eyes, because eyes attract people attention.

It’s a nice icon but it was too complicated for an icon. We tested it and it didn’t attract attention in the middle of other icons.
I tried myself with the help of my artist/girl friends, and we came up with this:


Like you can see, in low resolution it’s not  readable.

So I’ve searched someone who have already done  app icon and who could do some pixel work in low resolution.
An Icon in a low resolution (29 pixels X 29 pixels) need to be reworked. A simple image resize with Photoshop is not enough. An artist need to modify the icon pixel by pixel to increase details.
The artist I’ve found is Monty

His first concept was:

Brilliant and great idea that use all the space available.
But the eyes look like eggs and I was afraid tha the “star” and the “music note” would be invisible in low icon resolution.
To put the “rock” idea in this icon I ask him to make the duck angry and to add a piercing.
And the result he send me:

Better but it still don’t attract the look of the user.
I ask him to add pupils ‘attract people attention) and change the eyes colors to blue. And here it is the final result:

This Duck look like to try to hypnotize you 🙂  And that’s what he does!
After seeing this icon in the middle of others, your look is stuck on it.

You can find more informations on how to design good app icon on those websites:



3 Responses to The story of Duck & Roll icon

  1. That is a really cool app icon design. I can’t stop looking at it. Really like what you did with the final design. Lol. We definitely agree that app icon design is something that must look perfect to attract the eyes of the users. How is the app doing so far?

    • The game is not out yet 🙂
      I will share numbres, as soon as I have them.
      I played Backstap, and it’s a nice and polished game.
      How your game is doing on the applestore ?

  2. Cool! Thanks for the support! We are doing quite well in the Singapore app store only. Still kinda quiet in the other app stores. We did hit a couple of thousand downloads till now which isn’t much. Hopefully we do better as time goes by 😛

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